When to use a dedicated IP for email

By default, your mail sends from a shared IP address along with other Dirham A Day customers. The server's reputation is managed collectively, and for most businesses this works very well - you inherit an established, warmed-up reputation with no effort.

A dedicated IP means your mail sends from an address used only by you. It can help in specific situations but is not right for everyone.

Consider a dedicated IP when:

• You send high, consistent volumes (regular large campaigns) and want full control of your own reputation.
• You need to isolate your reputation from other senders.
• A specific provider or partner requires a fixed sending IP.

Stay on shared when:

• You send modest volumes - a dedicated IP with low, irregular volume can actually perform worse, because it has no reputation and looks untrusted.
• You do not want to manage warm-up and monitoring.

A dedicated IP must be warmed up gradually and kept active with steady volume to build trust. For many businesses that send campaigns, a reputable SMTP relay (SendGrid, Mailgun) is a better route than a dedicated IP, as it handles reputation and warm-up for you.

If you think a dedicated IP suits your sending pattern, talk to us - we will advise honestly on whether it will help, and set it up if so: WhatsApp +971 58 553 6767.