Improving your email deliverability

Deliverability is the art of getting your mail into the inbox rather than spam or the void. Here is a practical checklist for Dirham A Day customers.

1. Authenticate fully. Set up SPF, DKIM and DMARC - the foundation of trust. Enable DKIM in the panel's Email Deliverability tool and add the DNS records.

2. Keep a clean sender reputation. Secure mailboxes with strong passwords so none get hijacked to send spam, and check your domain/IP is not blacklisted.

3. Send relevant mail to engaged recipients. Remove invalid and inactive addresses; high bounce and complaint rates hurt you.

4. Get the basics right. A consistent, real From address; a meaningful subject; a healthy balance of text to images and links; and a working unsubscribe link for bulk mail.

5. Warm up new domains. Start with low volumes and build up gradually so providers learn to trust you.

6. Use the right channel. Send newsletters and campaigns through a dedicated marketing platform or SMTP relay, keeping transactional mail on your mailbox.

Test regularly with mail-tester.com and monitor your DMARC reports. Small, consistent good practice beats occasional big blasts. If you would like us to audit your setup - DNS records, reverse DNS, and headers - our UAE team is available 24/7 on WhatsApp +971 58 553 6767.