Understanding feedback loops

A feedback loop (FBL) is a service offered by some mailbox providers that notifies a sender when a recipient marks their message as spam. Acting on these complaints lets you remove unhappy recipients quickly and protect your sending reputation.

How it works:

• When someone clicks "Report spam" on your message, a participating provider sends a complaint notice back to the sending domain/IP owner.
• The sender uses that notice to immediately unsubscribe the complaining recipient, preventing further complaints.

Why it matters: complaint rate is one of the strongest signals providers use. A high rate quickly sends your mail to spam or gets you blocked, so promptly honouring complaints is essential.

Practical points for Dirham A Day customers:

• For normal business mail on shared hosting, feedback loops are managed at the server/IP level by us.
• If you send marketing at scale, use a dedicated email platform or SMTP relay - these are typically enrolled in the major feedback loops and will auto-suppress complainers for you.
• Always include an easy unsubscribe link so people use that rather than the spam button.

The best defence against complaints is only mailing people who genuinely opted in and keeping content relevant. If you are seeing complaint-related delivery problems, we can advise on setting up proper FBL handling via a relay - contact support@dirhamaday.ae.